About Us

Water Strategies was founded by Tim Jones and Nicky Chambers and colleagues to provide organisations with a unique strategic insight and capability supported by authoritative data and expertise.

Tim Jones
Tim is Programme Director of the Future Agenda – a unique, global open foresight programme. He is a recognised leader in innovation and future growth with specific expertise in bringing together unique collaborations and helping organisations identify new opportunities. He is also Head of Research for the Innovation Leaders analysis and founded the respected innovation strategy company Innovaro which he left in 2009. In recent years Tim has gained a global reputation for collaborative opportunity identification by leading a number of programmes looking 10 and 20 years ahead for organisations such as Shell, P&G, Mars, Speedo and several government departments. He advises a number of public bodies on innovation and future priorities, is the author of five books, and is a regular speaker at corporate events and public conferences.

Nicky Chambers
Nicky is Strategy Director and Co-founder of Best Foot Forward. She previously worked for the CBI, the World Travel and Tourism Council and built a successful environmental management and training consultancy. In 2008 she took a step back to her roots in corporate strategy and communications and swapped her role as MD for Strategy Director. She is now responsible for directing a number of projects, particularly those with direct input to corporate strategy and change management. She has a BSc Environmental Science and MSc Environmental Technology. She is threatening to do a degree in Economics.

Best Foot Forward (BFF) is one of Europe's leading sustainability consultancies specialising in energy and natural resource accounting methodologies such as resource flow analysis, ecological footprinting and carbon accounting. Since completing the first detailed ecological footprint of an organisation in 1998, BFF has to date completed well over 1000 footprint projects. BFF was awarded a Queen's Award for Enterprise in Sustainable Development in April 2005. This prestigious Award is for continuous achievement in sustainable development based on ecological footprint analysis. Since it was established, it has created and developed a range of powerful tools enabling sophisticated analyses in calculating ecological, water and carbon footprints. (www.bestfootforward.com)

In addition to Best Foot Forward expertise, our team also includes additional leading capability in the areas of Innovation Strategy, Corporate Responsibility, Sustainability, Water Management and Communications Strategy.