New Business Opportunities

Faced with the multiple emerging water challenges, a number of companies and governments have been proactive in understanding the landscape, assessing the risks and exploring new opportunities to become more water efficient.

As fresh water consumption is reduced and better managed, immediate business benefits have included reduction of operating costs, improved efficiency of production as well as mitigation of reputational risk. Now, as companies such as Nestle, SAB Miller and Toyota lead the way, organisations are also seeing the new business opportunities that exist to differentiate their products, enhance their brand positioning and improve margins.

Leading organisations across several sectors from FMCG and food through to material production and transportation are recognising the water issue, exploring the challenges and identifying new business opportunities:


In this section of this website we have provided overviews of the strategic issues and options that are available to companies, identified organisations that are leading the way and also provided links to sources of additional insight.